Project 1320 – Making Cool Cars Cooler
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Making sure that your business stays profitable can be challenging in this day and age. To better your chances, you have to improve your marketing strategy.
In a previous post, I’ve discussed how to start a custom car shop. In today’s post, I’m going to give you some marketing tips. These tips should help you get more loyal customers.
Keep In Touch
Keeping in touch can be done through the digital world. Using an email newsletter can help your customers be reminded of your shop. You can send them special offers or discount codes through it.
Additionally, you should also be creative about your newsletters so your customers would actually read them. Take time to create content that they can relate to and is useful to them.
Even if they don’t need your services today, your useful newsletters will remind them of your company’s name. In that way, they’ll easily remember your shop the next time they need a repair or a customization for their vehicle.
Courteously Thank Them
One of the things that make customers loyal is the experience that they had while dealing with your company. No matter how small you earn from doing business with a customer, you should always thank them for it.
A simple thank you would be great but it would be much better if you thank them by giving them exemplary service. If you give them an unforgettable good experience, they’ll stay loyal and may even recommend you to their friends and family.
Use Social Media
Never underestimate the power of social media. As a business in the digital world, you should also be reachable through social sites. Your company’s social media account can help you provide updates to all your followers.
Post interesting pictures, have a poll, or advertise your blog in it. You can also use it to get reviews from your previous customers. Even if they don’t always give you a 5 star review, a neutral review is better than none at all.
Ask For Referrals
It isn’t wrong to ask your customers to ask for referrals so you can better grow your business. You can do this online by asking them email addresses of their referrals. Then you can reward them with discounts or gift cards as a way to thank them.
Is your car ceramic coated yet or are you thinking about getting it done? Before you rush to coat your car with ceramic, let me first explain what it really is. It may not be one of the things first car owners should know but you should definitely be informed about it. It can help you decide whether it is best for your vehicle or not.
What Is Ceramic Coating
First and foremost let me tell you what a ceramic coating is. Like what the name implies, it is a coating over the paint and it acts like a protective layer over your vehicle’s clear coat.
The created outermost layer is hydrophobic so it won’t get easily washed away when you go for a car wash or when it rains. The bond formed between the ceramic coating and the topmost layer of your vehicle is semi-permanent and can last for years.
If you’re a DIY kind-of-guy, you’ll be pleased to know that there are kits you can purchase and apply on your own vehicle. On the contrary, professional applications are also available in various local auto shops.
Time To Debunk
Now that we’ve cleared out what a ceramic coating for your car is, we can now debunk all those crazy myths surrounding this hype. Carefully read each one and make sure you’re not getting it just because of any of these myths.
1.It makes your car scratch-proof
We all hate seeing scratches in our vehicle and if your getting this for that reason then think again. The ceramic coating will create a protective layer but that doesn’t mean your car is untouchable.
Yes, it can protect your vehicle from small scratches but not deeper ones. Those caused by high impact forces like stones chipping your car’s paint job will still be there.
2.It prevents water spotting
When it rains and the droplets of water dry up on your vehicle, you’ll see spots. These are due to the dirt or minerals in that drop of water. Although the ceramic coating has hydrophobic qualities and it can make the water slide off the surface, water beading can still happen. These will eventually dry up and create water spot marks.
3.It minimizes the need for washing
Some believe that due to ceramic coating, your car won’t need regular washing because it won’t easily get dirty. The truth is, the ceramic coating doesn’t prevent your car from getting dirty, it just makes it easier for you to remove the dirt on the surface.
You still need to wash your car as often as you did without the coating. What is great about using ceramic coating is you don’t need to apply it as often as wax to be protected. You still need to do regular washing of your car’s exterior. It just won’t be as hard to scrub and remove the dirt stuck into it.
4.A coating will last forever
Ceramic coating on cars is semi-permanent and can last for years but that doesn’t mean it will last forever. How long it lasts will also depend on how you take care of your car, on how often you use your car, and how often it is exposed to harsh weather conditions.
Ceramic Coats And Alternatives
Getting a ceramic coating will create a layer of protection for your vehicle but it may not be suitable for all vehicles. Ceramic coating is best for cars that have excellent paint quality. It will create a protective layer but you still need to clean your vehicle regularly.
- Sealants – A good alternative to ceramic coating are sealants. These are best for those who tend to use their cars often and expose them to varying whether conditions. It provides a durable protection without taking a toll on your budget.
- Wax – Applying wax to your vehicle is another way of adding a layer of protection to your car. It protects the layer of paint against pollutants that come with water. It doesn’t stick to your vehicle for long and you need to reapply it after about a month or two.
We’ve debunked some of the popular myths about ceramic coating and we’ve cleared out what it really is. Now you can decide whether you’d apply your vehicle or choose other alternatives such as sealants and waxes. It is really up to you and how you use your car.
Okay so you have decided to take out the time and money to lower your car’s suspension. It sure-as-shit looks cool, but seriously, is it really worth it?
The debate isn’t about how you decided but should you really look forward to it or not.
Many drivers don’t even think once before lowering suspension as it gives out that supercar feel. Before you make the decision of lowering your vehicle’s suspension considering the advantages and disadvantages would be the best option.
Today’s article we’ll jot down all the points, against and in favor of lowering your car’s suspension. Just keep up with us and get to know what the right decision is.
Miles are like kryptonite to high-value classics, so in the world of show piece cars and trucks there’s a cardinal rule that you shall not break prior to a big event:
Thou Shall Not Drive Your Car To The Show
Look, the road is a dangerous and unpredictable place, why take the chance of getting a big bug goober on your car or windshield that you have to spend 15 minutes scrubbing off, or worse yet, getting into a fender bender on the way to the show.
Protect your investment, spend a little bit of money, and get those wheels off of the road and onto a flatbed tow truck.
In our opinion, it’s the safest, and most economical option to use when looking to transport your sports car.
Improving on perfection is tough work, and that may be why the engineers at Ford have made relatively few styling changes to their critically-successful transformation to the Mustang in 2015.
Other than lowering the front profile, widening the grill, the tweaking some louvers and edges here and there, the 2018 Ford Mustang GT looks a lot like, well, the 2015 Ford Mustang GT.
As for modders like us, we couldn’t be happier.
3 years of relative stability in the design has allowed custom shops like us and aftermarket suppliers like Cervini and Corsa to refine some truly kick-ass additions to the great foundation that Ford has laid down with the 2018 model.
So with 7 months and 4 Mustang job completed, we wanted to go over the essential customizations we feel any 2018 GT get in order to up their game from good to great!
As the owner of a successful auto customization business in Memphis, I consider myself to be extremely lucky. I’ve got a great bunch of people working for me, my business is expanding, and our business has a stellar reputation in the area.
While it may seem like roses and sunshine now, it wasn’t all that easy getting here. In fact, in my 25 years of figuring out the auto business, I’ve managed to #1) Go bankrupt – twice #2) Shutter 4 businesses and… #3) Hire and fire over 50 people!
While you may argue my business acumen, one thing is for sure: I’ve earned my stripes.
As an experienced car mechanic, and someone who customizes cars for a living, I can attest that tricking out a car is not a simple process. If you are not careful, car customization projects can be fraught with unseen expenses, quality issues, and delays. Experienced plays a big part in mitigating these issues, but more than anything, adhering to a process and plan will save you and your customizer valuable time , money, and headaches.
So today I wanted to share the simple 5 step process I use with every job, regardless of the size or budget. So let’s begin with a plan…
I made a promise to myself that I will write this blog in such a way that it is interesting both to those who are experienced car owners, fellow mechanics, those who are passionate auto enthusiasts, but also for those who have no experience in cars whatsoever.
This blog post is for all those who are thinking of buying a car, or have just recently bought a car, and here is what you should know, as these tips will make your life a lot easier on you.
A lot of people come to me every day, asking me how they can increase the performance of their car, so I have decided to share some of the tips that I would definitely give out to anyone who is wondering how they can have a better car.
If you want to get a better car without buying one, these are the tips that you would want to read and stick to. Take it from me, as I have a vast experience in cars both driving them and repairing them.
At least for me, the love of cars comes from driving them. There is nothing better than getting behind the wheel of a wheel made car and, well, driving them REAL FAST.
If you really want to understand cars, and the people who build them, the first thing you should study is the life of the world’s car racing legends.