Making sure that your business stays profitable can be challenging in this day and age. To better your chances, you have to improve your marketing strategy.
In a previous post, I’ve discussed how to start a custom car shop. In today’s post, I’m going to give you some marketing tips. These tips should help you get more loyal customers.
Keep In Touch
Keeping in touch can be done through the digital world. Using an email newsletter can help your customers be reminded of your shop. You can send them special offers or discount codes through it.
Additionally, you should also be creative about your newsletters so your customers would actually read them. Take time to create content that they can relate to and is useful to them.
Even if they don’t need your services today, your useful newsletters will remind them of your company’s name. In that way, they’ll easily remember your shop the next time they need a repair or a customization for their vehicle.
Courteously Thank Them
One of the things that make customers loyal is the experience that they had while dealing with your company. No matter how small you earn from doing business with a customer, you should always thank them for it.
A simple thank you would be great but it would be much better if you thank them by giving them exemplary service. If you give them an unforgettable good experience, they’ll stay loyal and may even recommend you to their friends and family.
Use Social Media
Never underestimate the power of social media. As a business in the digital world, you should also be reachable through social sites. Your company’s social media account can help you provide updates to all your followers.
Post interesting pictures, have a poll, or advertise your blog in it. You can also use it to get reviews from your previous customers. Even if they don’t always give you a 5 star review, a neutral review is better than none at all.
Ask For Referrals
It isn’t wrong to ask your customers to ask for referrals so you can better grow your business. You can do this online by asking them email addresses of their referrals. Then you can reward them with discounts or gift cards as a way to thank them.